Sharon is one of the co- founders and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and a well-recognized lecturer on marketing for high-tech start-ups. She gives seminars and workshops on a regular basis to students and start-ups, and serves as a mentor in many organizations that aim to help budding entrepreneurs. Sharon has vast experience in marketing and served as a marketing manager for firms in several industries. She also has extensive experience in strategy consulting. Her PhD research investigated the market entry decision of hundreds of start-ups and its consequences on firm performance and flexibility.