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Marketing Foundations

Examine the basic building blocks of marketing as a part of the overall business strategy.

Marketing Foundations

There is one session available:

9,067 already enrolled! After a course session ends, it will be archived.
Starts Jul 29
Estimated 4 weeks
7–9 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

About this course

Skip About this course

This foundational marketing course will give you an introductory understanding of marketing functions within an organization. Whether you are interested in marketing as a career or business topics in general this course will prepare you to think and understand marketing as part of the overall business strategy. Throughout this course, you will examine each component of a marketing plan to better understand this critical business topic.

Recognizing the basic marketing building blocks will establish the foundation for your marketing skills within your future entrepreneurial activities and career positions.

Coaching
If you are enrolled in the verified track (paid track) in any course that is a part of a MicroBachelors program, including this course, you are eligible for coaching at no additional cost. Please note that coaching is only available via SMS to U.S. phone lines.

Our coaches (real humans) are ready to help you with career exploration, navigating resources, staying motivated, and solving problems along the way to your goals.

Learn more about the value of coaching directly from one of our coaches, Erin.

At a glance

  • Language: English
  • Video Transcript: English
  • Associated programs:

What you'll learn

Skip What you'll learn

By the end of this course, you will

● Summarize the strategic overview of marketing

● Identify analytical tools used to assess marketing strategies

● Recognize the introductory pieces of marketing

● Identify the 4 Ps of Marketing

● Discuss consumer behavior and positioning strategies

● Analyze the marketing plan

Identify marketing strategies

About the instructors

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