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IIMBx: Marketing Management

4.2 stars
31 ratings

Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

Marketing Management
9 weeks
2–4 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

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Starts Mar 19
Ends Mar 31
Starts Apr 30

About this course

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According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how marketing serves as a key element within an organization’s strategy.

At a glance

  • Institution: IIMBx
  • Subject: Business & Management
  • Level: Intermediate
  • Prerequisites:

    None

  • Language: English
  • Video Transcripts: English, हिन्दी

What you'll learn

Skip What you'll learn
  • Basic concepts of marketing
  • Segmentation, targeting, differentiation and positioning
  • Marketing strategy
  • 4Ps of marketing: product, price, place and promotion

Who can take this course?

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This course is part of Business Management MicroMasters Program

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Expert instruction
6 graduate-level courses
10 months
2 - 4 hours per week

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