
The Wharton School of the University of Pennsylvania: Managing the Value of Customer Relationships
Learn how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value.
6 weeks
3–4 hours per week
Self-paced
Progress at your own speed
Managing the Value of Customer Relationships
At a glance
- Institution:
Wharton
- Subject: Business & Management
- Level: Intermediate
- Prerequisites:
- Familiarity with basic marketing concepts
- This is a graduate level course
- Language: English
- Video Transcript: English
- Associated skills: Thought Leadership, Business Metrics, Marketing Analytics, New Product Development, Marketing, Operations, Performance Metric, Predictive Analytics, Digital Marketing, Consumer Behaviour
Interested in this course for your business or team?
Train your employees in the most in-demand topics, with edX For Business.