UBCx: Harnessing AI for Digital Media Creation

Artificial Intelligence has become an indispensable tool for content creators today, revolutionizing the way media is conceptualized, produced, and distributed across digital platforms, while simultaneously presenting new challenges and opportunities for creativity, efficiency, and audience engagement.

This course equips aspiring content creators, digital strategists, and media enthusiasts with the fundamental knowledge, skills, and hands-on experience to navigate and leverage the rapidly evolving landscape of artificial intelligence in digital media creation. The course highlights critical evaluation, creative application, and ethical considerations of integrating AI tools into various media formats, from personal projects to professional content strategies.

Through a dynamic blend of theoretical foundations and practical applications, participants will explore a number of AI-powered tools and techniques that extend beyond basic text generation. This course provides a comprehensive introduction to artificial intelligence and its transformative impact on the media industry.

Who is this course for?

• Aspiring Content Creators – Those looking to start a career in content creation (YouTube, TikTok, Instagram, blogging, podcasting).
• Digital Strategists – Professionals who develop and implement digital strategies, including social media planning, content marketing, and audience engagement, to drive brand growth and online presence.
• Media Enthusiasts – Individuals passionate about digital media, storytelling, and emerging trends who want to deepen their understanding of content creation, audience engagement, and digital platforms.

Live interactive session:

This course includes a 1.5-hour live interactive session on Wednesday, March 26, at 5 PM PST / 8 PM EST, where you'll engage directly with course instructors and industry experts, ask questions, and gain hands-on experience.

What You’ll Get:

• Live expert-led session for real-time insights
• Interactive Q&A to address your challenges
• Practical strategies to create engaging and high-impact content