edX Online

About the programme

  • Study part time:

    advance your career while balancing your personal and professional commitments

  • Excel with or without prior experience:

    enhance your career whether you have a marketing background or not

  • Gain in-demand insights:

    explore topical subjects like sustainability, inclusivity and applying AI to marketing strategy

About Lancaster University 

At Lancaster University, you’ll find more than just a world-class education. You’ll discover a network of learners and academics committed to creating lasting change. At its core, the University reflects the spirit of the North of England – ambitious, enterprising and driven to challenge the status quo. Lancaster inspires graduates to go forward with a bold spirit and a clear vision, and equips them with the subject-matter mastery and in-demand skills required to positively disrupt industries and organisations. 

Curriculum

The online MSc Marketing conversion programme is designed to upskill learners with a strong foundational knowledge of marketing functions that will enhance your marketing career, no matter your subject background. In addition to covering marketing foundations, the programme curriculum develops an understanding of how to apply them to effective marketing strategy – exploring topics such as strategic planning, consumer and business buyer behaviour and integrated communications. 

As you progress through the programme, you’ll:

  • Cultivate digital and AI literacy:

    use no-code tools to interpret data and shape brand strategies with confidence 

  • Conduct independent research:

    integrate theory with practice in an applied marketing research project that explores real-life solutions to marketing challenges 

  • Develop highly transferable skills:

    cultivate effective leadership, self-management and professional communication skills in driving strategic brand initiatives

  • Enhance your marketing expertise:

    develop a deep knowledge of core marketing and branding principles across diverse business contexts

Ready to advance your career?

Admissions

The online MSc Marketing programme is ideal for applicants who are already in the workforce, and have some or no experience studying or working in marketing. The programme empowers participants either to develop new skills and transition into a marketing role for the first time, or to validate their existing marketing expertise with a master’s certificate that could open new doors. 

The following materials are required for your application:

  • 2:2 Honours degree (UK or equivalent);

  • Online application (no fee);

  • Transcripts from previous academic institutions; 

    • During the application process, unofficial transcripts will be accepted. However, you will need to have official transcripts sent over from all of your previous academic institutions prior enrolment. 

  • A letter of recommendation from either an academic who has taught or supervised you directly (if you are still studying at degree level or equivalent) or a professional (if you have been out of education for a few years). If you are supplying the letter as the applicant, the reference should be on headed paper with a clear date and a signature. If the letter is provided directly by the referee, it should be sent from an official institutional email address;

  • A personal statement of 1-2 pages (either single or double-spaced) that expresses your motivation for pursuing this programme, outlines your professional goals and highlights what you wish to gain from the programme, and; 

  • A CV that includes your academic background, the name of your employer(s), dates employed, your title and job responsibilities/description. Your application should also validate any gaps in your work experience. 

If English is not your first language, you will need to provide evidence of your English language proficiency with a score of 6.5 or higher from IELTS, and a minimum of 6.0 in each element of the test. Other English language qualifications may be considered. We may ask you to provide a recognised English language qualification depending on your nationality and where you have studied previously. 

Official test scores are not required for the submission of an application, but they are required before classes begin.

About Lancaster University Management School (LUMS)

Lancaster University Management School is a highly ranked business school where leading research is applied to the real world and graduates are effectively equipped with the relevant and desirable skills that contemporary employers seek. 

LUMS is just one of a handful of triple crown business schools that are accredited by the most influential business school accreditation bodies, AACSB, EQUIS and AMBA. The School’s master’s programmes deliver a powerful balance of contemporary theory and insightful lessons from real-world scenarios to deepen your knowledge and enrich your understanding.