What you will learn
- Understand marketing concepts in detail.
- Explain the strategic and tactical aspects of marketing.
- Comprehend the basics of services marketing mix.
- Appreciate the intersection of Human Resources, Operations and Marketing in services.
- Discuss service excellence & service quality.
Program Overview
Expert instruction
2 skill-building courses
Self-paced
Progress at your own speed
3 months
3 - 5 hours per week
Discounted price: $340.20
Pre-discounted price: $378USD
For the full program experience
Courses in this program
IIMBx's Services Marketing Fundamentals Professional Certificate
- Marketing Essentials
- Services Marketing: Concepts & Applications
- Job Outlook
Meet your instructors from Indian Institute of Management Bangalore (IIMBx)
Shainesh G
Chair - Executive Education Programs Chair - Initiatives on Consumer Insights Professor - Marketing
IIM Bangalore
Experts from IIMBx committed to teaching online learning
Enrolling Now
Discounted price: $340.20
Pre-discounted price: $378USD
2 courses in 3 months
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