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Ashis Mishra

Assistant Professor, Marketing at IIM Bangalore

About Me

Dr. Ashis Mishra is a faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB). Dr. Mishra teaches marketing management and retail management. His area of research involves Retail Productivity Analysis, Retail Atmospherics and Retail Consumer Behaviour. He has successfully developed and applied many quantitative models and business model frameworks in solving marketing/retailing-related problems. He has published over 10 papers in various national and international journals of repute. His current projects include ‘A Dynamic Model for Forecasting in Indian Retail Sector’, ‘Store Atmospherics as a Tool for Retail Productivity’ and ‘Technographic Segmentation of Indian Retail Consumers.’

Courses and Programs taught by Ashis Mishra

1 course in a series

IIMBx

Business Management

MicroMasters® Program
6 courses

IIMBx

Entrepreneurship

MicroMasters® Program
4 courses