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Professor Marketing, Chairperson – IIMBx Digital Learning Foundation Chairperson - Initiatives on Consumer Insights IIM Bangalore https://www.iimb.ac.in/user/139/g-shainesh at IIM Bangalore
His books include
‘Marketing Management’ 17E (Indian Adaptation, 2025), Pearson
‘Customer Relationship Management in the Digital Age’, (2025, Routledge
Services Marketing - Integrating Customer Focus Across the Firm’ (8E), McGraw Hill,
‘Social Media Marketing: Emerging Concepts and Applications’ , (2018, Palgrave Macmillan). https://tinyurl.com/SMMShainesh
Shainesh’s online courses on Digital Marketing Strategies, CRM and Services Marketing are offered on edX and Swayam platforms.
Professor G Shainesh has over three decades of research and teaching experience in India and abroad. He has conducted collaborative research and teaching assignments at the University of Gothenburg (Sweden), University of St. Gallen (Switzerland), HEC Paris, Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan), Curtin University of Technology (Perth) and the American University of Armenia (Yerevan). His research and teaching focus on Digital Marketing Strategies, Customer Centricity & CRM and Service Innovations.
At IIMB, Shainesh has served as Dean – Administration (2014-17), Chair – Executive Education (2020-23), Chair – EPGP (2013-14) and Chair – Student Exchange Program (2006-09). He serves the Boards of the Academy of International Business - South Asia Chapter(AIB-SAC) https://bit.ly/3Sgrl0l as the Vice Chair and the International Sustainable Development Research Society (ISDRS)
