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Wendy Moe

Professor of Marketing | Director of MS in Marketing Analytics at University of Maryland

About Me

Wendy Moe is Professor of Marketing and Director of the Masters of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business. She is an expert in online and social media marketing with a focus on analytics. Professor Moe is a highly published academic with her research appearing in numerous leading business journals. She is also the author of Social Media Intelligence (Cambridge: 2014). Professor Moe has been recognized by the American Marketing Association and the Marketing Science Institute as a leading scholar in her field with the Howard Award, the Young Scholar Award, the Erin Anderson Award and the Buzzell Award. She serves on the Board of Trustees for the Marketing Science Institute, the advisory board for the Wharton Customer Analytics Initiative, and the editorial boards of Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Interactive Marketing and International Journal of Research in Marketing.

Professor Moe consults for numerous corporations and government agencies, helping them develop and implement state-of-the-art statistical models in the area of web analytics, social media intelligence and forecasting. Her research in web analytics was the foundation for NetConversions, Inc., an early innovator in the area of online data collection and analysis. She was part of the founding team that brought the company from start-up to acquisition in 2004. Professor Moe has also been a expert witness and consultant for litigation related to online retailing, advertising and branding issues. Professor Moe has been on the faculty at the University of Maryland since 2004. Prior to that, she was on the faculty at the University of Texas at Austin. She holds a PhD, MA and BS from the Wharton School at the University of Pennsylvania as well as an MBA from Georgetown University.

Courses and Programs taught by Wendy Moe


MBA Core Curriculum

MicroMasters® Program
7 courses