What can you do with a bachelor's degree in marketing?
Table of Contents
By: Amanda Phagan, Edited by: Joey Morris
Published: May 13, 2025
Whether you want to begin your career in marketing or lay the foundation for earning a master's degree, a bachelor's in marketing program can prepare you for the next step in your career. Read on to learn about what you can do with a marketing degree.
What jobs can you get with an online bachelor's in marketing?
Most marketing roles require at least a bachelor's degree in marketing or a related field. Like in-person programs, online bachelor's in marketing programs can prepare you for success in the field through challenging coursework, engaging instruction, and opportunities for real-world application. Graduates can acquire the skills needed to thrive in various marketing roles across many industries. Below are a few career options with salary data from the Bureau of Labor Statistics.
Market research analyst
A market research analyst gathers and interprets data to help a company improve its products or services. They research consumer demographics, behaviors, and preferences using focus groups, interviews, polls, and surveys. They also analyze competitor strategies and pricing. Market research analysts help marketing and sales teams develop more accurate, targeted materials.
- Median annual salary (May 2023): $74,680
- Projected employment growth (2023-33): 8%
Marketing manager
A marketing manager plans and builds the marketing strategy that guides art directors, account managers, data analysts, writers, and designers. They also collaborate with various teams to gauge demand, develop products, and maximize organizational profit. While these professionals often have a master's degree, you can become a marketing manager with a bachelor's degree and relevant work experience.
- Median annual salary (May 2023): $156,580
- Projected employment growth (2023-33): 8%
Public relations specialist
A public relations (PR) specialist develops strategic content to create or maintain a positive public image for a person or organization. PR specialists research topics and issues relevant to their client(s), build editorial calendars, write press releases, and manage social media pages. They may also work with clients to define their goals and build a media outreach strategy.
- Median annual salary (May 2023): $66,750
- Projected employment growth (2023-33): 6%
Opportunities for advancement with a bachelor's in marketing
Earning a bachelor's degree in marketing is just the beginning of your career journey. You may choose to enhance your education and impress employers with additional online courses and certificates in relevant topics such as business communications, digital marketing, and marketing analytics.
After earning your bachelor's in marketing, you may consider pursuing a master's in marketing to expand your career opportunities and increase your earning potential. For example, a master's in marketing may be a good choice if you plan to become a marketing manager or executive. A master's program may also allow you to further study a specialized marketing topic that you're passionate about.