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Learn digital marketing with online courses and programs

A digital marketing course can help you learn how to engage and influence people online. Discover how the skills taught in digital marketing classes can help you pursue one of the most in-demand career paths.

Why learn digital marketing?

Digital marketing is the process of promoting products, services, or brands through digital mediums such as search engines, social media platforms, and email. Digital marketers use various skills and techniques to identify customer needs, highlight product features, and improve consumer decision-making. There are relatively few barriers to entry, and the demand for these professionals is steadily increasing.

If you enjoy strategic thinking, have an eye for creativity, or have an interest in identifying patterns within data, pursuing a course in digital marketing may be an excellent fit for you.

What you can learn in an online digital marketing course

While there are different specializations within digital marketing, each digital marketer strives to reach, engage, and/or persuade a target audience. Online digital marketing courses generally cover fundamental topics like:

  • Strategic thinking
  • The customer journey and/or sales funnel
  • Search engine optimization (SEO)
  • Deciphering analytics
  • Developing a digital marketing strategy
  • Segmenting, targeting, and positioning

Courses are also available for those who want to explore more specialized topics, such as AI for marketing or customer engagement.

Browse online Digital Marketing Certificates

Find new interests and advance your career opportunities

Stand out in your field

Use the knowledge and skills you have gained to drive impact at work and grow your career.

Learn at your own pace

On your computer, tablet or phone, online courses make learning flexible to fit your busy life.

Earn a valuable credential

Showcase your key skills and valuable knowledge.

Certificates

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Choosing the right digital marketing program for you

As you search for digital marketing education, consider your current education level, available time, career aspirations, and budget. Here are some options to consider:

Digital marketing courses

An online course in digital marketing fundamentals can introduce you to marketing basics, how the digital economy works, and what you need to succeed in this field. Self-paced courses can typically be completed within four weeks.

Online digital marketing courses are a great starting point for early-career professionals and may help you qualify for entry-level jobs.


Jobs in digital marketing

Digital marketing positions are growing across multiple industries. Earning a certificate or degree in this field could significantly enhance your career prospects.

Consider a few career paths below, with salary and job outlook data from the Bureau of Labor Statistics.

Advertising, promotions, and marketing managers

Advertising, promotions, and marketing managers work with executive team members or senior managers to create multifaceted marketing plans, including digital marketing. Companies in all industries need help in this area.

  • Required education: Bachelor's degree
  • Median annual salary (2024): $159,660
  • Projected job growth (2024-34): +6%

Market research analyst

Market research analysts measure the effectiveness of marketing strategies and programs. These professionals work with other members of the marketing team to create new or revised marketing plans based on customer data.

  • Required education: Bachelor's degree
  • Median annual salary (2024): $76,950
  • Projected job growth (2024-34): +7%

More opportunities for you to learn

We've added 500+ learning opportunities to create one of the world's most comprehensive free-to-degree online learning platforms.

    FAQ about digital marketing courses

    Why should I learn digital marketing?

    A strong digital marketing plan can help organizations stay competitive in an increasingly digital world. Learning digital marketing through a course, executive education program, or degree program can help you gain in-demand skills that will prepare you for roles in the marketing industry, such as marketing consultant.

    How long does it take to learn digital marketing?

    Timelines vary depending on the type of program you choose. Entry-level courses could take weeks, but full degree programs may take four years or more to complete.

    How hard is it to learn digital marketing?

    With practice and dedication, you can learn the skills you need to succeed in digital marketing. Educational programs exist for all experience levels, from beginner to advanced.

    Last updated September 15, 2025