Explore the best online marketing courses

Level up your marketing skills with top-rated, affordable courses, certificates, and degrees from reputable institutions. Get started today with edX.

Key takeaways

  • Jumpstart a rewarding marketing career with edX courses from industry-leading institutions.
  • Gain in-demand skills, including digital marketing and AI, to level up your knowledge.
  • Advance your career with professional marketing certificates, including options that can be completed in as little as three weeks.

Popular online marketing courses with certificates

Marketing Psychology: How We Decide
University of Oxford
Course
Digital Marketing Strategy
The University of Edinburgh
Course
Digital Customer Analytics.
The University of Maryland, College Park
Course
Marketing Management
Indian Institute of Management Bangalore
Course

What is marketing?

Marketing is the process of promoting products or services to help businesses connect with consumers. It helps companies build awareness, attract potential customers, and communicate the value of their offerings. Businesses use a variety of marketing methods, including social media content and email campaigns.

Why learn marketing?

  • Gain skills to work in diverse industries, including technology, healthcare, and finance.
  • Enjoy an in-demand career that the Bureau of Labor Statistics (BLS) projects will grow by 7% from 2024 to 2034.
  • Foster professional relationships via networking that can lead to future opportunities.

Browse online marketing certificates

Find new interests and advance your career opportunities

Stand out in your field

Use the knowledge and skills you have gained to drive impact at work and grow your career.

Learn at your own pace

On your computer, tablet or phone, online courses make learning flexible to fit your busy life.

Earn a valuable credential

Showcase your key skills and valuable knowledge.

Certificates

Marketing Strategy
Babson College
Professional Certificate
2 Courses
International Marketing and Product Development: Taking your Business Global
The University of Maryland, College Park
Professional Certificate
2 Courses
Digital Marketing Fundamentals
The University of Edinburgh
Professional Certificate
2 Courses
Digital Marketing
The University of Maryland, College Park
Professional Certificate
4 Courses
AI for Marketing
Davidson and Galileo
Professional Certificate
3 Courses
Product Marketing Strategy
Indian Institute of Management Bangalore
MicroMasters
3 Courses
Getting Started with Social Media Marketing
Aptly
Professional Certificate
4 Courses
Brand and Marketing Research Strategy
Indian Institute of Management Bangalore
Professional Certificate
3 Courses

Careers in marketing

Certifications may help you advance to higher-level roles with greater earning potential. Below are a few positions you may qualify for with marketing experience, with salary data from the Bureau of Labor Statistics (BLS):

Advertising, promotions, and marketing manager

Advertising, promotions, and marketing managers organize and direct plans to generate interest in products or services. They manage marketing teams and strategies to increase business visibility and reach.

  • Required education: Bachelor's degree in marketing, advertising, or related field
  • Median annual salary (2024): $159,660

Why learn marketing with edX

edX helps learners around the world grow their skills and careers. Join our learning community today!

100M
global learners, in nearly every industry, are upskilling with edX.
84%
of edX learners have seen professional growth after earning a certificate.
580K
professionals have had their lives changed through Executive Education.
42K
edX learners have already found their degree program this year.

Trusted by leading institutions

How do I start learning marketing?

Learn every phase of marketing online with edX, from beginner techniques to advanced concepts like sustainable marketing. Here's how to get started.

Step 1: Learn the fundamentals of marketing

Develop solid foundational skills, such as marketing principles and the use of market data, that will carry you through your professional journey. edX courses support your learning with real-world examples and instruction.

Featured courses

Introduction to Marketing
University of British Columbia
Course
Introduction to Marketing
The University of Edinburgh
Course
Marketing Fundamentals: Who Is Your Customer?
Babson College
Course

Explore marketing programs

Frequently Asked Questions

What will I learn in a marketing course?

Marketing courses teach strategies to boost brand visibility, reputation, and sales across all industries. You'll study topics like market research, audience segmentation, consumer behavior, and product development. These courses also explore how functions such as human resources and operations support marketing strategies.

Which marketing skills are most in demand?

Digital marketing, data, and analytics are among the most sought-after marketing skills, according to the 2025 AMA Marketing Skills Report. Also, as AI adoption grows among businesses, AI proficiency is becoming increasingly valuable as marketers use AI to uncover insights and automate campaigns.

Do I need a degree to work in marketing?

No, a degree isn't necessary to begin working in marketing, but it could help you land more prominent roles with large companies. If you're interested in working your way up, consider starting with a marketing course through edX. You'll gain the necessary skills in marketing principles and strategies before deciding whether a degree is best for your future goals.